Customer Business Intelligence
When the term business intelligence is being mentioned, people commonly associate it with data warehouses and large corporations as well. So, this already made an impression in the industry that corporations can solely be the ones to generate this actionable information.
In this article, you will be able to discover how you can get customer business intelligence.
With the use of your desktop, you can easily get the customer business intelligence. You just need to have that guts in order for you to make that happen.
Know Customer Business Intelligence through Your Desktop
The first thing you need to do is collect the customer data. The truth is, this may seem to be an act of being a no brainer but there are companies that work from job sheets and never manage to enter information right after a service or sales call. This is the very first rule that the customer business intelligence has that is considered to be very mandatory.
When it comes to exporting data from an accounting package just like QuickBooks into excel spreadsheet, you don’t have to worry because there are just easy ways on how you can do it.
The second thing that must be done is to review the data of the customers on a consistent basis. This will pave the way for you to track the things that you want to so make sure that you will always up-date everything. You need to have the customer data downloaded weekly so that you can easily and quickly point out the opportunity areas or threats. According to experts, it is not the behavior of the customer that is vital but the change on his behavior that produces the intelligence.
The third thing that you should do is to know your best customers. This can just be easily done and that is through the straight sales data. In order for you to note the changes, you should always track the changes in the top customers.
Since communication with customers is very vital, you need to make sure that it is done well. Bear in mind that business intelligence is not just about analyzing and examining the business figures because the other useful information can also be gotten by using informal methods. In this regard, surveys can be very useful.
Even though this is considered to be a simple but effective method, it must still not be overused because it might turn your customers off. In doing surveys, make sure that it will not be a sales call but an endeavor of gathering information. The best way on how you will be able to show your appreciation for the time of the customer is through giving discount or gift.
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