How to Get an Ad in the Phone Book
If you want to advertise your business in the phone book, you should first gather quotes from the different publishers. Since there are due dates, you have to submit the ad before the deadline.
The price will depend on the design and the size of the advertisement so shop around for the best deal.
Contacting Publishers
Do phone books contain advertisements? Some people will laugh at the idea but you see, there are really advertisements there and perhaps you’ve overlooked them when you were busy looking for a phone number. Telephone directories are one of the best ways to reach your target market especially if you’re just starting out. There are many advertising options that you can choose from if you opt for phone book advertising and all you have to do is pick the right one that will suit your budget and needs. Call the publisher of the phone book and ask about the due date for advertisements. Since there are usually several directories that you can get your ad printed, you can get all the due dates from the respective publishers.
Depending on your business type, you should pick a category. Directory listings are divided into different categories so you have to pick the one that suits your business best. Perhaps the hardest part would be creating the advertisement. Take note that the bigger the advertisement, the higher the cost… whether you’re going for a small or large ad, you should keep the ads uncluttered. The pertinent information such as your business name should also be prominent.
Creating the Ad for Phone Book
Try to highlight the best of your products or services but don’t fail to mention your others offerings. If customers are more a familiar with one of the products/service, you should highlight it in your advertisement. The price of the advertisements varies and this can be determined by the size or design. Get several quotes from the telephone directory publishers. You also need to be aware that some directories also have their websites. You can also inquire about it so that you can increase your web presence. The charges for the online ad vary as well.
The good thing about opting for a phone book advertisement is that it stays on the phone book for a year. Potential customers can see your ad for a year and so they will also become more familiar with your business. Since the ads will last for quite some time, you have to make sure that it is free from misspellings, typos, or wrong grammar. One slight mistake can cost you a fortune. Double check your ad before submitting it to the publisher. Proofread it to ensure that all mistakes are corrected. Contact the publishers now and find the best deal. Once you close the deal, you can just wait until the phone book is released.
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