McDonald’s Posted Slow Sales Growth in August
The world’s largest fast-food chain, McDonald’s Food Corp, has posted the smallest sales gain in August with only 2.2 percent increase worldwide, it is the lowest monthly gain that the company posted since February this year. But company executives expect the business climate to be better as the recession bottomed down.
The world’s biggest fast-food chain, McDonald’s Corp on Wednesday reported a slight growth in its global sales in August, which only hike at 2.2 percent, the lowest monthly gain of the company since February.
McDonalds attributed the slow increase in its monthly sales to the decline demand in the Asian market followed by weak franchise growth in the United States, which in turn, offset the major developments happening in Europe.
The fast-food giant’s premarket trading value was down to $55.00 or $1.22 (2.2 percent) per share.
Based on records, McDonalds was constantly increasing the sale since February when hundreds of thousands of customers flocked McDonald’s stores for its low-priced menu as the recession push through to its final months.
For the last 13 months, operating McDonalds franchise sale has risen some 1.7 percent in the US while the European market holds 3.5 percent sale increase.
But key market places in Asia, particularly in the Pacific, Middle East, and several African regional markets have disappointing sales, with a drop of 0.5 percent in August.
McDonalds said that they are now making further adjustment in their marketing strategy to allow it to maintain the growth or even increase the pace as the recession finally bottomed down.
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