New Seattle’s Best Coffee Logo Stirs Different Opinions
Coffee giant Seattle’s Best has defended its new company logo, which has started stir among its customers after its launching last week.
A new study conducted by a market research firm showed that around 68 percent of Seattle’s Best Coffee customers were not satisfied with its new logo, saying that it looks somewhat “generic” and that the company should try again.
Following the unveiling of its new Logo last week, Seattle’s Best Coffee has been a subject of talks and opinions as customers look for a better signage in their coffee cups.
A new study conducted by a market research firm showed that around 68 percent of Seattle’s Best Coffee customers were not satisfied with its new logo, saying that it looks somewhat “generic.”
The survey was conducted at the same period of the launching, with more than 2,000 participants sharing their opinions.
A Seattle’s Best Spokesperson said he simplified logo was intentionally done not to look too fancy or “visually arresting,” saying that the new logo design will be the “universal sign for good coffee” in the coming years.
“The new logo may look understated or undone, but that is exactly what we wanted. A simple logo for the best coffee in the world,” the spokesperson added in a statement.
He added that even if the new company logo did not obtain the “universal appeal” that most of the customers were looking for, the company said that the taste of their coffee product line will take them further this fiscal year.
It will be recalled that Starbuck Coffee, the largest coffee store chain in the world, has acquired Seattle’s Best in 2003. To date, the coffee giant intends to open more locations, expanding the company reach to more than 30, 000 stores worldwide.
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