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Starting a Wedding Gown Store

If you want to start a wedding gown store, you have to begin with a business plan. This can benefit you greatly especially if you don’t have enough capital.

Find an ideal location and get the needed merchandise. Hire competent staffs to help you in selling the gowns to brides.

Starting a Wedding Gown Store

Every year, many couples celebrate their weddings. It can be a great idea to start a wedding gown store. On the start of the wedding, the guests are always looking forward to see the gown of the bride. If you love to design gowns, this is the perfect time to open your own store. The first thing that you have to do is to develop a business plan and use it to secure funding just in case you lack capital. When you have the capital, you can now look for retail space.

Find an ideal location for the business. You can lease out a mall space or near other clothing stores in your area. You are focusing only on wedding gowns and so potential clients can easily spot your store if it’s located at an accessible location. You have to provide sitting areas for the bride’s family or friends. There should be a raised platform and mirrors where the bride can check her appearance. The choices of wedding gowns can be displayed on the sides on clothes racks and hangers. Getting the appropriate merchandising fixtures should be done while you’re still designing the store.

Interior Design, Gowns, and Advertising

The interior design can make or break your business. You have to create a relaxing and welcoming atmosphere. Good lighting should also be observed. Designate a consultation area where your sales associates can talk to potential clients and offer them your choices of wedding gowns. It’s up to you whether you will create your own designs of wedding gowns or if you’re going to order from a supplier. There are weddings gowns sold at wholesale like that of Kenneth Pool, Reem Acra, and Vera Wang. These are very popular brands of wedding gowns that you can also sell. It may take a bit of research to get these high end gowns.

The gowns should be grouped according to styles like sheath dresses, strapless gowns, and those with intricate rhinestones or beadings. If you plan to sell designer gowns, you should also group them in one section. You have to hire employees or sales associates that can help you in selling the wedding gowns. Hire staffs with charisma to encourage customers to purchase the gowns. Promote your store prior to the opening through banners, flyers, posters, and business cards. Advertising is very powerful in attracting customers and if you can offer personalized service, your business can be referred to potential clients. Start your own wedding gown store and enjoy great profits.

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