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Starting an Auntie Anne's Hand-Rolled Soft Pretzels Store

Do you want to start your own Auntie Anne's Hand-Rolled Soft Pretzels store? Begin by picking out a good location and securing your franchise license.

We have an easy-to-follow six step guide to success. Aside from the tips and insights, you will also be acquainted with the initial investment involved and proven results.

In 1988, after ordering the wrong ingredients, Jonas and Anne Beiler were disappointed in the bland results of the pretzels that they’re supposed to sell. However, Anne experimented with the recipe and made “pretzel perfect.” Then, Auntie Anne’s was born.

The first Auntie Anne's Hand-Rolled Soft Pretzels store location opened in 1989. In the first two decades alone, the delicious hand-rolled pretzels combined with a good business model propelled growth to almost 1,000 stores. It also ranked number one in hand-rolled soft pretzels category given by Entrepreneur Franchise 500.

Where to Start Auntie Anne's Hand-Rolled Soft Pretzels Store

You’re likely to find Auntie Anne's Hand-Rolled Soft Pretzels stores in outlet centers, malls, transportation sites like train stations and airports, as well as non-traditional entertainment and shopping centers.

However, not all locations are ideal. Here are some factors contributing to a great location:

  • 70 people – traffic count every five minutes during lunch hours and primetime (6-8pm)
  • 30 people – traffic count every five minutes during off-peak hours
  • 100 people – traffic count every five minutes during weekends

Preference is also given to the most active level or center of the mall. Food courts may be considered too. The franchisees have a choice of establishing an in-line, kiosk, or satellite retail unit.

Auntie Anne's Hand-Rolled Soft Pretzels Store License

To ensure the success of the franchisees, Auntie Anne’s Inc. has a corporate team committed to provide support with the following:

  • Legal Support
  • International issues
  • Purchasing
  • Accounting
  • Information Systems/Register Support
  • Food Science and Technology
  • Public Relations and Communications
  • Marketing and Creative Services
  • Site Development and Real Estate
  • Business Consulting Support and Store Operations
  • Training

The strongest part of the system is training. New franchisees are required to undergo five days of store operations training (three days of classroom training and two days of hands-on store training).

To get started, you only need six steps:

  • Get Acquainted - Complete application, interview with franchising team, and receipt of FDD (Franchise Disclosure Document).
  • Verification - Undergo background and credit checks
  • Research – Due diligence in evaluation of potential store site
  • Approval – Contract signing
  • Almost There – Finalize lease/purchase and begin store constructions
  • Ready to Roll – Grand opening day

The initial investment to open an Auntie Anne's Hand-Rolled Soft Pretzels store is $197,875 to $439,100. And the amount of money you can make depends upon your chosen location, sales, costs, demographics, and overall ability of the franchisee to manage the store.
 

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