SWOT Analysis of Hotel Industry

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The SWOT analysis is very important especially in the hotel industry. When it comes to tourism, the hotel industry is very important. In fact, it is a supporting service that affects the presence of tourists in a certain place.

The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals.

SWOT Analysis of Hotel Industry – Strengths and Weaknesses

When it comes to tourism, the hotel industry is very important. In fact, it is a supporting service that affects the presence of tourists in a certain place. How else can tourists stay in a place if there are no hotels? The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals. By identifying the weaknesses, the hotels can better address potential problems in the future. SWOT stands for strength, weakness, opportunity, and threat. The analysis can vary from one place to another and so you can’t just copy the SWOT analysis of other places.

For now, you can focus on the hotel industry of India. The strengths of the industry include having several quality hotels in the country that are able to meet the demands of tourists. You can also find international players in the industry and here’s good news for you – the manpower costs are the lowest. The country has many tourist destinations that offer potential growth for hotel owners. The industry also has weaknesses and this includes the following – land is expensive in India and most hotels are staffed heavily! The tax structure in the country is also higher as compared to other countries and the hotel rooms in the country are far lesser as well. The services offered by hotels are limited and will not meet with the world standards.

Opportunities and Threats

The opportunities are also promising in this country. You see, the demand for tourists is also easily managed. The peak season in the country is from September to March. Over the long term, the hotel industry has growth potential. When it comes to diverse topography, India is one of the best. The heritage hotels are great and can provide tourists with a unique experience. Having an online presence like a website or the option of online hotel booking can be beneficial.

If there are opportunities, you can also find threats. Most of the hotels in India are now being replaced by guest hotels. The trend for guest hotels is increasing and so the hotel industry can be greatly affected. Tourists also have second thoughts about visiting India because of the political turbulence there. The manpower is not trained well and so the industry is easily affected by the country’s economic conditions. Through the SWOT analysis, the hotel industry in India can better meet the needs of tourists. The SWOT analysis can be applied in different industries and for hotels, this is also necessary. Before you start a hotel business in your area, be sure to conduct this analysis before entering the market.

35 Comments

cherry said on January 28, 2011
from Davao city, can u pls. state the SWOT analysis in the hotel front office department.. tnx
jeremiah said on February 17, 2011
what are the best ways to rendering good service to customers in hotel business in Nigeria?
WincentWan said on June 15, 2011
How to use SWOT analysis in budget hotel business about 20 room. Location: Kota Kinabalu, Sabah, Malaysia
shubhankar said on July 3, 2011
Can u help us with the swot analysis. We are planning to build a hotel of about 30 rooms and we own the land.
matilda scott said on September 13, 2011
I am a housekeeping and will be opening up a renovated hotel of 180 rooms. Can you help us with a swot analysis?
rose garcia said on April 2, 2012
can u help me on how to make a swot analysis in housekeeping department, facilities, property custodian... we have an action planning this coming thursday...i hope u can help me this... thank you
Shibbir Ahmed Chowdhury said on May 22, 2012
I am working at hotel Industry as a general Manager. so that i need a swot analysis of hotel industry. pls let me know details. Thanks
Mehul Tilavat said on May 30, 2012
I am planning to start hotel of 10 rooms with restaurant in Gujarat, India. Please help me & inform the procedure for this.
Zulkarnain Mohd Salleh said on June 27, 2012
Hi, I'm looking for diversification of my business. I'm looking for bajet hotel businesses model. I appreciate if you could help me on related issue such as ID costing issues, construction costing issue, term of bajet hotel and finishing sepcs, Business plan model. Thank you. The locations is in Ipoh, Malaysia.
favour Eze said on July 20, 2012
Please i need a swot analysis of front office department in a hotel located at Jabi. Nigeria
b m asawa said on August 15, 2012
if ur hotel is not a part of any chain,better watch out.
celestine kululetela said on October 23, 2012
the notes are good ,but i would like to know more about situation analysis of hotel industry in TANZANIA specifically in MWANZA.
imran tabassum said on November 27, 2012
please show all swot analysis
Shahid Umar said on April 1, 2013
@Asslamualaikum: I've completed my degree in 2011 and i'm experienced person so i am telling you that plz link to any hotel industry bcz your desires will be completed in this way
carol said on May 6, 2013
please help!!! how to make a swot analysis
sarika joshi said on June 25, 2013
hi want to write a paper on importance of communication in hotel front office please help
pri patel said on July 1, 2013
I recently moved from us ad's I've worked in the hotel industry for over 12 . I am able to help anyone if required what flash to put to have better revenue and positioning of your property. anyone need help please contact me Ann's we can work together.
tonny majela said on August 8, 2013
please help me with the swot analysis of hotel industry, Botswana, Gaborone
Joyce Valdepenas said on August 18, 2013
I need to prepare SWOT Analysis for Hotel's Reservation Department. Would you be able to prepare sample SWOT Analysis for me? Dubai, UAE
rahul nayak said on August 22, 2013
Hi I need to have a situational analysis and strategic plan for a 3 months old hotel in Lusaka-Zambia. The hotel has 78 rooms, two restaurant, a bar, a swimming pool, gym, spa, 6 conference hall and a ball room.
saiganeshsaree said on September 20, 2013
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agotre stephen said on October 22, 2013
The hotel is located in Arua town west Nile region in Uganda kampala city
Tlamelo Nkemisang said on October 26, 2013
help me to do swot analysis of a hotel, Botswa
khara joy rosal said on December 19, 2013
please help me to do a swot analysis really need it for our presentation.thank you
Abubakar said on February 3, 2014
I am working at Childhood Cancer Hospital. so that i need a swot analysis of Cancer hospital. pls let me know details. Thanks
zubin Pattanayak said on July 12, 2014
I am working as Unit head for a property of 63 rooms . Kindly help me to find out SWOT analysis. this hotel is situated on the new marine hotel on the beach 3 km away from the township.
ALEXANDER said on August 27, 2014
I want to start up hotel near the great adventurer park, please help me to do the swot analysis..thank you
Sunshine Gale said on September 5, 2014
Hello. Can you send me SWOT analysis or situational analysis of hotel industries in Cordillera Administrative Region and Mountain Province? I needed the information badly for my research. Thank you very much and God bless.
Rajan said on September 12, 2014
I want to open a hotel with 30 rooms in srilanka in jaffna, the location called Allapiddi on the way to kayts from jaffna. i need to have a swot analysis please help
TOWETT Z said on December 5, 2014
I'M A STUDENT CURRENTLY PURSUING B.COMMERCE IN KENYA, HOW CAN I know the SWOT ANALYSIS OF A HOTEL IN KENYA SAY- IMPERIAL HOTEL IN KISUMU CITY? LOOKING FOR YOUR RESPONSE. THANKS.
rami alhmad said on December 31, 2014
hi, we are starting hotel in amman Jordan we own the building but we need to know swot between hirinh an operator or run it our self as hotel suit apartment. can you help rami alhmad. GM
Mercy said on February 6, 2015
I am a student in Kenya pursuing Bachelors degree in Hospitality management. I am seeking your advice on the SWOT analysis of a newly beginning hotel in Kilifi, Kenya
Claudia said on August 25, 2015
Hi, can you help me to do a general SWOT analysis for budget hotels? Thank you, it's for my final year exam.
JOY said on August 29, 2015
Please help me to do a SWOT Analysis and The Competitive Situation of the SEQUOIA HOTEL in Quezon City. Thank you :)
sandra said on December 28, 2015
I am planning to start a boutique hotel with 10 rooms in allapidi jaffna on the beach. I am new to this industry funds are short. Please advise.

SWOT Analysis of Hotel Industry