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Using Twitter for Marketing

Twitter has grown in popularity. People, both celebrities and ordinary people, use it for a variety of reasons. As a businessman, you should ponder on how you can take advantage of Twitter in order to promote your business.

Twitter is just one of those social networking websites that have risen in popularity due to the Web 2.0 phenomenon and, of course, the support of the Internet populace.

Businessmen are taught to think that social networking websites can work to their favor, which is quite true.

Social networking brings one closer to the general populace of the world, and not just people who are in your locale. You could say that social networking websites have made an effective bridge across nations. Businessmen, just like all people who use these websites, can get in touch better with their intended audience.

However, unlike most networking websites, Twitter is a Micro Media site. This means that, in Twitter, you show only a small snippet of media to the populace. You can think of it as a status message in your instant messenger. Now, how can you use that as a marketing tool for your business? Here are two effective ways that you can take advantage of Twitter for the sake of your business.

Promote Your Articles Via Twitter

As the rules of search engine optimization says, you can build links better through article publishing. Through articles, you can put a link pointing to your website and not be labeled spam like you would be if you aggressively promote your links in forums and other similar websites.

That’s how Twitter can help. You can post the article as something interesting – no one will know it’s yours without looking – and lead more traffic to the article. In turn, if you wrote the article well enough, you can expect the traffic to be forwarded to your main website and promote your business.

Twitter Can Be Useful For Your Blogs As Well

Next to articles, blogs are another useful way for you to market your business. Blogs are easier to write and are more flexible than articles; article directories require you to pass certain standards and criteria during the review process so that your articles can be deemed to be of high quality and be published in their directories. Blogs, however, can cater to whatever style of writing you have and can be good for creating hype or catching people’s attention. Plus, like articles, they can be indexed by search engines.

There are tools that are designed to be embedded in blogs and allow them to be directly linked and posted in Twitter. This way, you can publish as many articles as you can and be published right away to Twitter. If you have anything new published, people can find it and as long as the title is catchy enough you can gain more traffic to your blogs, which are in turn diverted to your main website.

 

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