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Designing Ads for Taxi Advertising

Marketing experts believe that taxi advertising can be effective in product and service promotion.

But to harness the effectiveness of the marketing campaign, it is very important to know the basic tips in designing ads for taxi advertising in order to target the right market and make the message interesting to a wider audience.

Aside from the traditional media such as the radio, newspaper, and Internet, some empty spaces can serve as a tool for advertising at a much cheaper price. For example, advertising in taxi can be an effective marketing campaign which can make a certain brand known to a wide audience.

However, designing ads for taxi advertising is a little bit different compared to other media because the vehicle is constantly moving and the message can be seen by a broader market instead of targeting a niche population.

To harness the power of such marketing campaign, here are some of the tips in designing ads for taxi advertising:

Use few words but complete thought

Because taxis are constantly moving and that most consumers are too busy to read long messages, it is very important for the commercial to use few words. However, using few words does not mean incomplete thought, but rather, the message should be concise, catchy, and lastly, memorable.

Pictures can tell a thousand words

In some cases, pictures are better than words as the former convey more thought. But since consumers are already desensitized from the bombardment of commercials, ad picture should stand out from the rest. This can be possible if the advertisers will use humorous or funny pictures that would evoke positive emotion.

Use company symbols or logos

The use of company symbols and logos have a significant impact to a business. This is true in the case of technology giant Apple which made its symbol (an apple with a bite on its side) part of the pop culture.

According to marketing experts, consumers who are exposed to company symbols are more likely to buy its product. This is what experts called as “name recall”.

The Effectiveness of Taxi Advertising

Taxi advertising can be very effective as a marketing tool because it can travel to locations where people have a higher purchasing power. Examples of these locations are shopping centers, airports, convention centers, and business district. This is proven by a study showing that an average taxi spends 90 percent of its time in city and town center.

Another advantage of taxi advertising is that direct contact is possible to consumers. This is because most taxi advertising includes leaflets which are given to passengers who have a high rate of readership.

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4 Comments

  • hagi said on May 17, 2011
    Hello, My company wants to start taxi advertising in Israel. We think it has a great potential her and wanted to know more details about u and your services. Thank you in advance, Hagai Aizic, ADV.
  • Fred Peter said on April 16, 2013
    Keen to move into Taxi advertising. Kings Taxi Service, Honiara City, Solomon Islands
  • tshering said on June 24, 2013
    i have been driving taxi for past 10 yrs. in bhutan. now i am expecting the guest from abroad. i have three taxi of 7 seater and 9 seater respectively. tourist can feel free to contact me @ 00975 17786680 or tdorji88@yahoo.com. thanking you tshering
  • lowminicab said on November 25, 2014
    low cost mini cab is a London based company providing Airport, UK Postal Code, Hotel & Cruise Ports Pick-Up and Drop-Off service, with airport transfers covering the London Airports such as Heathrow, Gatwick, Stansted, Luton and London City Airport. We provide Minicabs to and from Airports, Hotels and Cruise Ports at very inexpensive rates

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