How to Choose a Name for Your Business
It is the name of your business that every potential customer, or any kind of customer, will check first before anything else.
That name of your business can either encourage them to choose and support your business or it might compel them to do business with the others.
The name of your business is the number one factor that may entice your customers to do business related things with you or not. So, you better be sure that deliberately chosen business name will be catching to your target customers. Here are some tips on how to choose a name for your business.
Describe Your Business
First tip is for you to make a brief but concise statement concerning the type of your business and how it will operate. You must try to keep this as simple as you can so that not only your prospective clients but also the whole public to know and understand what you are trying to convey to them. After a simple description about your business, the next thing for you to do is to use those statements that you made about the type of your business in order to accumulate a varied and lengthy list of different interesting words. These words must describe your business as a whole as much as possible. It must be short but full of substance, substance that describes your company and what it does.
Create A List and Choose From It
Once you have already created your list, you can now use this list to your advantage. Use it in creating your choices of business names. Make ten or at least five potential names for your business. This list will definitely help you a lot especially if these are very much related to your business operations. You might want to seek some advice from your families and friends about this. They may know more since they will probably be your first customers.
Business Name Evaluation
Then, you might want to evaluate every potential name that you have selected. Evaluate it basing from their ability in conveying to the public all that you want them to know about your business. The essential things that you might want to consider in this task is the simplicity of the names that you have chosen, their timelessness, uniqueness, professionalism as well as their capability on allowing your business to expand and include new kinds of products as well as new services within the near future.
After doing all of the stuff mentioned above, choose a business name which is appealing among all and check if it is already protected and secured by trademark. Also, be certain that there is no one that is already using the business name that you have already chosen. This is because if someone is already using it, then you will have no other choice but to select another name for your business.
51 Comments
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