Start a Promotional Company
Are you a self-starter, creative, preferably with experience creating promotional articles, or good in public relations? A company promoting the service or products of businesses could be one venture you can start. We have an essential guide to starting this business. Read on and get some valuable ideas.
No business could continue to exist without promoting itself, its service, or its products to the public, particularly its target market.
As such, there is always a business for a company specializing in designing, making, and distributing promotional materials for other businesses. If you have an entrepreneurial spirit, a creative knack, and preferably some experience in creating advertisement articles (most likely by working in an established ad/promotional firm) and getting word about someone else’s business, a promotional company could be one venture you can start.
You can operate a promotional company specializing in distributing fliers about a company, its product, or its brand, distributing giveaways, and organizing events promoting a business’ merchandise, such as promotional contests. For this, you would need to hire a staff that you can train to do promotional jobs effectively. Or, you can become a traditional promotional company creating products like a point-of-sale display for retail, pens, T-shirts, mousepads, coffee mugs, books, hats or caps, notepads, calendars, mats, notebooks, key tags, bags, planners, address books. Each item, which will be given away as gifts or souvenirs to increase product or brand awareness, most of the time will contain the company’s contact information and logo.
Promotional Company – Specialize? or Outsource?
The designing and printing methods for each promotional item will vary. That sounds like hard work contacting equipment manufacturers and material suppliers and learning how to use the tools. You don’t have to go through much hassle if you want. You can either specialize in creating a particular product for a niche market. You can do graphic designs, signages, posters, and logos as an alternative to promotional products. Or you can receive orders for promotional materials while subcontracting the manufacturing and printing process. For the latter, you can concentrate on helping clients choose suitable promotional materials for their friendly market and budget while leaving the actual work to those with more experience in the technology.
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Basics of Starting a Business
As in any business, opening a promotional company will require a prospective business owner to:
- decide on the legal structure of the company
- secure licenses and permits, have your company name registered or incorporated
- choose a storefront for the business that is most accessible to customers
- enter leases for the storefront of your choice
- study pricing within the industry to know whether yours is competitive
- hire staff
- Advertise your business through promotional materials and other advertising media such as flyers, brochures, and direct mail.
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Do you know that there are billions of dollars being spent on promotional products by companies? If you are entice with this opportunity, then you can set up your own promotional products business? Read and learn how.
219 Comments
- i want to start a promotion agency where by i supply promotion company with girls to help them promoting their items which will be given away as gifts or souvenirs to increase product or brand awareness. i just need basic info on how to start
- hello i want to start a music promotion company helping artist book showcases, hand out music the whole works. how to get my name registered?
- I have worked in promotional companies promoting different products as a marketing strategy, and would like to start my own company. My target would be the FMCG industry as this has a very broad client base. How can I get started?
- I have been in the promotional business for five years now, and I am ready to start my own company. I have the models for booking and some names tossed around about events and date that they are taking place but I need the brand to promote. How do I recruit companies that will allow me to promote their product. Such as Acai, and Odwalla and products of that etc.
- Hi, I am currently working from home and find it not easy to get focused, my duties are to find new business and get clients to want all their promotional work through me, the only problem is, where do i start and how do i get serious and down to business,
- Hi, I worked for 3 different promotional company, i want to start my own promotional cc, i have a completed business plan and on the process of registering my cc. I need help on how you get contracts for companies to allow me to promote the products. Thanks.
- I AM INTERESTED IN STARTING A PROMOTION GROUP WHERE I WILL BE HOSTING PARTIES AND DIFFERENT BIG TIME EVENTS, AND BRINGING IN CELEBRITIES... MY THING IS I DON'T KNOW WHERE'S THE FIRST AN BEST PLACE TO START, LEGALLY AND FINANCIALLY.. I'M THINKING OF WORKING UNDER A COMPANY THAT'S ALREADY STARTED BUT I WANT MY OWN COMPANY AT THE SAME TIME... PLEASE HELP -THANKS LATOYA
- Interested in starting a concert promotion company. Looking for ways to fund start up of under a $100,000
- I 'd like to start my own events and promotions company but don't have capital.
- Hello to anyone in the Bethlehem Pa area looking to start a promotional company for the music business, like record label concert promoting artist promotions etc. I’m looking for someone with the same interest to join forces throw back ideas and see if we could get something off the ground, I believe anything is possible. I gotta be honest I don’t have any experience in regards to doing this type of stuff but one thing I do have is Smarts and I also have a stubborn belief that if you put your mind to something we can make REAL. So If there is anyone willing to talk shoot back ideas lets do it. I’m tired of dreaming about it. The worst that can happen is nothing happens but the Sky is the limit. So get in touch with me, my email address is solslnl@aol.com. Lets make this dream come true. Hell people come from other countries to this one and BAM with determination a good work ethic and they make it. We who are born here should take advantage of the opportunities that exist. An example of one would be to look into Grants provided to minorities. I’m Hispanic, that is an opportunity there in itself so lets kick some ass.
- I am a student at varsity..i am working as a promoter part time...i want to start my own promotions company that deals with music, food and beverages. i want a company that will sponsor me so that i can start the business from scratch. i need advice on how to write the best proposal and how to network because i also need some few connections to do the job very easily. i want to invade this market with something they have never seen before. i love talking to people and socializing. pursuing marketing is just to learn skills at school...to be honest i put business first...can i get the best advice ever because i am ready to do what i am good at...and start my own thing..
- i'm interested in starting a corporate gifts and promo items manufacturing company in nigeria (such as bags, sports wears, printing items etc) i would like information about this and possibly get a company to partner with me to start and grow the business. i have been involved with promo items on a small scale
- Yo louis i'm from the bethlehem area as well hit me up at frank.hock@gmail.com if you are still interested in starting a promo company.
- i work as a part time promoter but i would like to get tips on how i can go about establishing my own promoting agency, how do i get clients aboard, how do i go about getting funding, how do i go about writing a proposal. i am situated in polokwane.
- I own a promotional company that has a staff of all girls to promote products and parties, however i live in Fort St John BC where there isn't much promotions which is a good thing for me in the long run but I'm not sure how to get my business off the ground and making money. i would love some insight because i dont have much experience at this and really want to succeed in my business and city. Thank you for your time
- Hi there, I'm 23 years old, and would like to start my promotions company. I am a true entrepreneur at heart and still in school but very ambitious. My idea is, I have a lot of friends that are girls and do volunteer a lot of there time to work at certain events. They're students as well, my goal is to get them paid for their time, and make it my first successful business. Sorry bout that, my question is that, how do you approach the business that you want to attract? probably write them an email, come to their store? facebook them? would that be the right way? I'd think so but .. some insight would help greatly.
- I want to start my own music, events booking showcases the works for Celebrities, singers etc parties, in NSW/Brisbane Australia
- Hi all, I am currently working for the DStv Marketing division and one of the best things that i believe would help a lot is to start by identifying your market and from there on create a proposal that actually build the brand that you want to approach, trust me there is nothing more irritating that proposing to a company if you haven't done any research about the company itself, remember that at the end of the day u are only as strong as your weakest link. research will help in creating a comparative edge and help you present a stronger proposal, the more you know about your competition and the companies that you have chosen to approached the stronger are your chance of having positive results. NB, never walk into a boardroom and start talking about your credential, you would rather use that time to discuss matters that will help the brand that you proposing to. God is love, lets turn our dreams into reality.
- i am planning to start a promotion company in trichur kerala india.. plz guide me
- I AM SOMEONE WHO LIKES ENTERTAINMENT AND SEEING IT GROW AND SO I REGISTERED MY EVENTS AND MUSIC MANAGEMENT BUSINESS, THE PROBLEM IS THAT I'M NOT SURE ABOUT THE LEGALITIES AS I'M NOT AWARE OF ANY LAW PRACTITIONERS WHO CAN HELP ME HERE IN BOTSWANA. I HOPE WITH TIME I SHALL BE HELPED.
- Hi. I have been into adverts and promos for a while. Now i wish to start my own agency,to run tv adverts and promos for clothing companies, to get companies that can help me run reality shows, quiz shows in Nigeria like telcom companies or any other. I wish i will be helped soon.
- hi i am a student in cape town south africa in the process of registering my own promotions company i just dont know how i will get clients and companies to get my company to promote their products. i have a lot of promotional experience, i've worked for offlimit as well as ds max. i want to employ promoters and train them to promote at events as well as direct marketing. please help. thank you
- i want to open own business with a f m g c .company agency if any other agency want to give me agency at( raj.)at jaipur,or dausa, bassi,or neraest tehsil of dausa conntet me at my no..9829600892
- Hi i'm from south africa in gauteng i would like to start my promotion agency the problem is how do i recruit companies that will allow me to promote their product and ho do i create a proposal
- hi i am a young gambian lady, am currently working with a media company, and now i want to open my own business as a promotion agency
- I am situated in Kwa Zulu Natal and thinking of establishing my own promotions agency where I hire girls to promote an event/product.is there anybody else whom has a company like this and is it successful and how do I go about getting clients to hire girls out to promote their products?
- Hi, I am From Johannesburg/Gauteng in South Africa. I am interested in doing in-house promotions for chain stores eg (Cereals, lotions at any products). How do I go about starting the business? How do I approach Client? Will I need an office or can work from home. Do I need a lot of capital for over-heads? Please assist me with the relevant information. Thanx a mil...
- Hi my name is Mpumie from Pretoria SOUTH.AFRICA I work for promotions company more than 5years we used to promote food, juicy an alcohol i really want to start my own business. Pls help how must i contact or where must i go
- Hello my name is Big-G and i have started a promotions company featuring rpa and r&b artist but i need help on how to make the company better and when do i have to get licenses
- i'm doing promotions as a part time job on weekends, i find it fascinating and a good and easy way of making money. i want to start my own promotion agency whereby i will train young girls and boys who will do the same, promote events and products for different companies. how do i go about starting the business? which is the best way to get clients?.. thank you
- Hello my name is Danielle or Elle for short I have been in Marketing and Promotions for 8 years now as a Promotional Model in the DFW area and would like to start my own company. Just wondered if someone would direct me in how to get clients for the promotions? I have plenty of models interested just need to know how to go about getting the contracts, thank you.
- am at the first steps of starting my events and promotions company, am done with my company registration and now i want to concentrate for serious business. I would like to be helped on how to win contracts and sponsorships from other companies to promote their products and services. Am in kampala, Uganda EAST AFRICA. thank you for your help
- I'm planing to start a Promotion Company. how can I get client Where must I start? What is a Process to start a Promotion Company? I've been working as a promoter for to long but the is no Progress different company, product but now I want to be in-change Any one can help me . I'm in Durban Kwa Zulu, Natal(city), Africa(state) South, Africa(country). my E-mail if u want to help nokuthulasithole@mobileemail.vodafonesa.co.za
- i am planing and enthusiastic of starting my own promotion company. i have simple ideas of how to start so that i can raise finances for my business. i need help on how to register my company,the necessary requirements needed for registration. i'm in pietermaritzburg, kzn, south africa. e-mail address is thakaselochiya@rocketmail.com. please help me
- I live in a major college town loaded with 6 school's and was interested in promoting college parties and major urban open mikes with after party showcases and concerts. Already have a team evolved in helping just would like to know how to get my named insured and other legal documents.
- i am in The Bay area of Cali. I am interested in getting any info on starting a pro. co. I want to do plays, fashion shows & music..I have talent just nothing else except my mind...HELP!!!!!
- Hi there, i have a promotions company in Durban,we have many girls and guys between the ages of 16 and 26 available for any Promo work required.eg handing of pamphlets, in store promo work, models for adverts,or any other events. should you require any of these services contact us on maxpromotions@telkomsa.net
- Hi i want to start my own talent agency in the township. Me and my partner have been in the performing arts industry for almost ten years. I feel this is great need for a company like this in the township because of the amazing talent young people have in the township. Most of the young people in the township have to go all the way to the city just to get agencies like this and because of that some give up and turn to crime. I think what these young people need is someone to represent and motivate them and thats what bought about this idea. I think i'm more qualified to help them achieve their dreams because i understand them better and because i have gone through similar hardships as they have now all i want is to know how i can achieve this dream and hopefully in the process achieve young people's dreams in the township. How can i register my business and get a license
- South Africa / durban. I have registered my business as vision concerts , but how do I register for (concert promoter/shows license. I need to know urgently as I am working towards a concert. Thanks
- Hey can you help my to start my on promotion agency and where do I need to register to start my own promotion company. Am at Ermelo Mpumalanga, famale 22 years Black. Please contact me 0823955940. Thank you.
- Hi I'd like to start a promotions company!I don't know where to start,how to approach clients,how to calculate costs and charge the client,what I need to tel the client to get on board. HELP I'm in Johannesburg. please help!
- Hi, I want to start my own company for product advertising and film promos in TV channels. Plz GUIDE/HELP me. Mumbai, Maharashtra, India
- Hi, I live in Florida and I want to start my own Promotional staffing company. I have 5 years experience being an promotional model. I need guides on getting started. Contacting clients, what to charge, and how to charge for services. What legal documents I need. Any help would be greatly appreciated. Thanks
- hi, i am a Ghanaian form Ghana west Africa and have already started an event and promotion firm. i would be grateful if u can lecture me more on the above mentioned job area
- hi i would like to start my own promotion agency, i'v been a promoter for 3yrs now. And i really like my job a lot. I would like to help young girls and boys in the location where i'm staying. I would like to know how do i approach clients to promote there products through my company plz help u can email me at sibpru@webmobile.co.za
- I want to start my own advertising agency where i will be supplying product companies with girls to promote their products. I want any info or advice that i can get on how to go ahead. My email Mzondi96@ovi.com
- I would like to start my own promotional company, promoting actors, models, characters and musicians. How should i start?
- Hi, I have been a promo model for over 4 years promoting Jagermeister, Micahael Collins, Tequila Corazon and Jacques Cognac. I have interest in starting my own promo company, but have no knowledge in how. Please help. I live in nyc.
- hi,,,i am looking to start a promotion agency in london, promoting for top clubs, bars and restaurants, even down to bookings for tickets, theater etc...i can make a web site,,,just need advice on the best way of getting place to let my website promote them,,,and possible advice on the fees and exactly what to charge for....thanks
- I would like to start a promotional company in pmb on a part-time basis as i am a varsity student.
- I'm student situated in jhb,south africa and I really need help on how to start my own talent/promotions agency. I would like to get it up and running by the end of this year. I want to know what I need to register it and how do I get clients. I want to get models to do promotions and photographic modeling.
- hi i need more info on how to start a promotion company like promoting different brands/products...where exactly do i have to start
- hi i want to start a event company how can i do it need basic information
- Hi, I need information on how to start a promotion company promotion products in stores and malls. I would like to have girls and guys promoting company brands/products in stores. I am in Cape Town, South Africa and have been doing instore promotions for many years, but want to start my own company. Please advise on where / how do I get clients? Where do I register? I already have office space with all the resources.
- Hi, I'm working as in one of the reputable organizations in Tanzania, among my dreams is starting a promotional company supplying promotional items in various organizations in the country and the continent,starting this is one of my very strong headaches now, can i get some advice on how to do it considering that i'm starting every this from scratch..I really love the business and i'm looking forward to perform beastly in it within the next three years.
- Hello, i have an entertainment company dealing with events, concerts, parties, music and models... i am looking to start an all womens promotional team for my company... but my question is, what is an appropriate pay or compensation? Any Advice is Good Advice. Thanks TBM Ent.
- I need to start my own promotional company where i can gather models for advertising, casting and promotions to companies that need them. Where do i start such business
- Hi I can help you girls get on your feet with promo work I need plenty good looking girls for promo work and tv work my no 0717703539 We also in the film industry and have done work for universal and fox please contact me I can really help. Thanx, Leon
- I am marketing a venue in the heart of the waterberg and I would like to know how to market our conference facility and how to more out of the marketing that I have already done. Thank you Chanell
- i will like to know, if i will need to register with any Boby or organisation in other to be able to operate a promotional Business in nigeria? and if yes.. what bodies? Thanks
- Hi i have been working in promotions throughout my varsity life and i'm looking into starting my on promotions company in Johannesburg that will hire young people to market company's brands. How does one source clients for promotions?
- Hi. I have been a promoter for quite some time and i eventually would love to open my own promo-house, but i do not know where to start. I have the basic info about how to start a company but it seems to be harder than i thought it would be. I'm from a town called ermelo(south africa,mpumalanga),and there is a lot of potential there,thus i need help on how to start..thank you!
- Hi I would like to open a promotional company to promote products and services for other brand companies e.g promote new cell phones for vodacom etc, employ promoters and place them at stores to promote them or simba chips or wines, any brand or products
- i want to start my own promotional company have already registered my pty and looking forward to get jobs.Where do i start approaching these companies
- I have worked with different promotional companies promoting their products all my high school and varsity life. I want to start my own promotional company now but i dont know how to go about it. Please anyone with experience or owns a company plz assist. I'm currently in Durban and willing 2 relocate ,email me on Avelandamase@gmail.com.
- Hi i want to start a promotional agency in mumbai. Plz tell me what i have to do. How can i get the companies, to start my business. I have to register first or just try to get the contract . Plz help me . Mail me at : ajit_bisht 679@yahoo.Com
- Hi. i am 17, still in high school but broadminded. i need information on how to start out being a promoter for gigs and events in Pretoria.i plan on starting my own business but need experience first.PLEASE HELP!! find me also on FaceBook [Hope Ngwane] or follow on Twitter @KhrYstaBella.Thank You
- Hello my friend and i would like to start our own promotion company around Johannesburg, but we dont know how we can get contracts with companies,or how will we approach companies,we would like to promote any products especially drinks whether its alcohol or soft drinks, we have also worked for promotions companies i'm 22 and she's 23 years old please help!! my e-mail address is Piwekantozini@yahoo.com
- i want to a music promotion company, i already have 3 artist recording under me and i was wondering how to get further. I'm in south africa cape town, and my artist are scattered around, 1 in cape town, 1 in knysna and 1 in umtata. And how can i register my company name, and how to move further promoting them and getting my company recognized? Thank you. Npndwandwa@gmail.com my email address
- I want to set up a promotional gifts items company in dubai. How do I go through with it.
- Hi! i would like to establish a promotion company, promoting goods or services of clients in RSA, i need help finding out the charges and getting the name registered and contacts.
- Hi.. I'm in RSA port elizabeth and have been working in a promotions agency for a while now. I'm very much interested in starting up my own. But where do i start?
- I'm planing to start a Promotion Company. how can I get client Where must I start? my husband has his own company and i want to open a promotional company under that company. What is a Process to start a Promotion Company? I've been working as a promoter but the is no Progress different company, product but now I want to be in-change Any one can help me . I'm in Abu Dhabi, UAE. please email me if you can help.
- Good Day, I would like to start a promotions company where I will organize, train and deploy a group of you to go out and hand-out promotional flyers, promote certain products through sample giveaways...something along those lines. I am in PTA, and would like to start this business here. Regards, Pel.
- Hi I worked in promoting before I'm very interested in starting a promotional company for cosmetics eg Revlon, yardly, innoxa, loreal etc. I live in durban south africa how do I go about doing this?
- My name is Princess. I currently run an admin business from home and would like to do promotions as well. How do I go about it? Please help. Umlazi, Durban, Kwazulu Natal, South Africa.
- i have a registered CC in SA with 2 music artist that i managed. i have promoter in Botswana who wishes to incorporate with me an organize shows and bookings for my artist in that country. please provide me with sample contract that can be entered between myself as the artists manager and the promoter in Botswana. I live in JHB, Lyndhurst South africa
- Hi, I'm in the Chicagoland area in the state of Illinois. I'm currently contracted with a few promotion agencies as a Product Specialist/Brand Educator/Promotional Model. I'm trying to start my own agency where I would offer Mystery Shopping and promotion services. The company would promote all sorts of products (liquor, non-alcoholic beverages, food apparel, etc...). Based on the research I've done I know I have to get licensing and I've decided to make the business a LLC. What I need to know is, how do I connect with the distributors or sales rep in order to start doing promotions for them? Also, any other valuable information would be appreciated. Thank you, Shawnta
- Soweto, Meadowlands, Johannesburg Gauteng, I have an Event Management Company, i would like to Launch it, I am in need of sponsors.
- Eastern Cape South Africa, Hi I would like to find out how I do I start my own promotional event company? I have been working for as promoter for 3 years doing all kinds of promotions, I feel I got all the experiance I wanted and I want to take it to another level. Please help I. Need more information as much I can get like how do you start, how do you pitch to the client etc. Please I will appriciate your time if you read my email. Regards. Nshude
- Hi! My is Angie I would like to open my own small but very successful promotions/events/party company for the LGBT community around Johannesburg finally leading out to other provinces. I've never done promotions work before but would like to know how do I go about starting, I even have the company name and a couple of friends who I know for sure will attend my parties. How do I start though? who do I approach? What localities do I Need to know? I believe this idea would work as we do not have many event companies that handle this community (Lesbian,Gays,Bisexual,Trans) I live in JHB and my email is Angiek@live.co.za.Any help or steps to take will be greatly appreciated.
- Hi my name is vuyiswa from brits I manage local dj's and I also host events, I wanna host big events and I don't have the capital to start, I've already drafted my sponsor letter now I don't know where to send it, am looking for sponsor coz I wanna host all over,I also wanna be a representative for companies like Brand house and so on, where do I start...I really need help...
- Hi, I would like to find some information about how to start a promotional agency whereby I supply companies who wish to promote their product for awareness with girls and boys to assist them. I stay in johannesburg
- My name is Jacqui,i am currently working for a promotions company part time and have a great interest in starting my own company. As a matter of fact i already have 2 potential clients but do not know how to go about on my own business thing. My question is do i need to be registered as a business before i can take on a client. Please contact me on 0760669308 or email me on jdick9256@gmail.com. Kind Regard, Miss J.Dick
- Hi I am a commercial model have experience as a promo model as well. I want to start a promotional company or an agency that supplies models to clients for promotions, events, music videos etc... I would like to get some information on how to start the business ,how to write a proposal and how to get funding. I am in Sandton ,Johannesburg South Africa.hulushea@yahoo.com. Kind regards Amanda
- Hi I have already a registered event management company, so I need connection for sponsorship. My company is located in Johannesburg Midrand. Email: Zeeyawa@webmail.co.za
- Hi there' already registered a promotion. Doll promotions currently supplying local municipalities with corporate clothing and also personnel gift looking to expand my business and need to know is the any body to register a promotion agency. My company is located in East london S.A my personnel Email: amnqokoyi@gmail.com
- i am from allahabad [U.P], looking for good prospects in outdoor advertising from different companies but i am unable to contact them kindly suggest me some ways.
- Hi i really want to start a promotions and events company, where do i start, who do i approach and how do i write a proposal in order to get more business? please help a sister out, i live in nelspruit, you can email me on nothankala@webmail.co.za, thank you!
- I have worked as a promoter for 5 years and i want to start my own promotions agency ,how do i market myself .
- I have a client that wants to establish gay lodge and restaurant in SA but needs someone who can manage it. Contact me if you are capable on paboboo1968@yahoo.com for more details
- Adnex, Our Company is into Business Promotions, Event Management & Celebrity Management in Chennai, India. Anybody who is interested to conduct a Product Launch, Promotions Or Events in India. Please do get in touch with us. Thank You, ADNEX adnexindia@gmail.com
- Hi, I would like to open a promotional company to promote product like chips or juice to the shops. Please help me because I don't know how to start. I'm 25 years old from Durban KZN.
- I am interested in starting up my own promotions company to facilitate companies with accelerating brand awareness and also contribute towards job creation in the country. How do I start this process? I'm 30 situated in Johannesburg East Rand.
- I have been in the promotional business for five years now, and I am ready to start my own company. I have the models for booking and some names tossed around about events and date that they are taking place but I need the brand to promote. How do I recruit companies that will allow me to promote their product. Such as Budlight, and Nascar and products of that etc.
- I would like to start a promotions agency. Where I would provide the staff for instore promotions. How would I go about starting?
- i will be starting a entertainment promotion company, and I wanted to know what avenues should I take to protect myself from someone trying to take over the name I have chosen, and if I have a partner should we have a contract.
- Hi i am in Kwazulu Natal in Pietermaritzburg, i would like to start a promotions company and promote beverages to outlets and clubs, i need help on what is the current rate that they are charging companies at the moment and where to start.
- Hi i have lots of experience in promotions now i want to open my own company doing promotions how do i go about doing so and how do i get contracts from clients. Cape Town S.A
- Hi i want to start a promotion company & grow big in the industry what i want to know is how small can i start and do i get clients.
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