Starting a Billboard Advertising Company
For most people, the most noticeable advertisements they see everyday are in billboards put up in high traffic areas. The billboards may stand close to the ground or sit high up on buildings.
Once you’ve built or put up one for someone, you only have to stand back while that billboard makes money for you months and months on.
One of the most effective forms of advertising is advertising on billboards along highways and areas where traffic is thick. Since advertising is a mainstay as long as people continue to manufacture, and sell products, a billboard advertising business will always be a viable business. The profit potential for this business is high – more than 50% (from $1,000 to $8,000 per month) and the return on investment is less than a year, even as short as four months!
So how do you start a billboard advertising business?
First make sure that you have experience in advertising. This is not an easy business to start as advertising is an entire field in itself. It encompasses not only idea generation but printing, and construction as well. So if you want to start this business, make sure you have enough experience or gain experience first by studying and working for a large advertising business.
Establish relationships with other contractors whose services you will be needing in order to come up with billboards for your customers. You need to find a printer who will accept ad printing jobs (text and graphics most often printed on vinyl); LED makers; electrical companies that will install connections to power source; and construction companies that will build the frames, catwalks and support for your billboards.
Obtain lease agreements with the owners of the spaces on which you will erect billboards.
Know the zoning regulations in the areas you plan to put up the billboards. You could not just put up signages anywhere and without the permission of the local and federal authorities.
Know all the regulations relating to billboards and of putting them up. There are standards sizes prescribed by the law and there are permits to obtain before you can put them up on sites.
Come up with ad rates and standard contract time. Will you have one year contracts or three year contracts?
Be ready to spend for insurance and reserve cash for repairs in case a billboard is damaged or destroyed by wind, hurricane, flood or other calamities that might befall it. Also, you will be spending for electricity to light the billboards at night.
If you are a small business and you find it hard to find big time contracts, you can do junior billboards or become a subcontractor for larger outdoor advertising companies. For resources, go to the site of the Outdoor Advertising Association of America.
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kanyekenya@hotmail.com || Billboard Advertising Expert
- @Ranjaya - there is no 20x20 billboard in SA, u can put a 3x6 citilite or 4.5x16, or 6x20 ,unless u are doing a wall-sign but thats difficult to get approval.
- @twinecolline- LED is good, but on highways, its not advisable because of the speed of the cars on highways, it cost about a 2mill for an led, and getting council approval is a nightmare, u can put on roads like rivonia rd, william nicole, 50-100 meters from the road were traffic is slow.
- @Klaas, the township market is still wide, but generally the higher LSM markets generate more income, however, landlord rental in townships will be cheaper.
- @godfrey, best advise is to come to a company like ours, and do a joint venture, why? because we have contacts with agencies, its not easy to sell, just one or two billboards, co-operates go for campaigns, hence its easier to do a 20-30 billboard exposure, than just 1-2, it cost about 120k to put up one billboard, so you can expect returns after 8 months, if you have the approvals, you can sell them for about 500k each depending on location of the board. hope i answered all
kanyekenya@hotmail.com || Billboard Advertising Expert
kanyekenya@hotmail.com || Billboard Advertising Expert
@victor kivindyo, hi victor , at best you can contact continental outdoor , they can assist you
kanyekenya@hotmail.com || Billboard Advertising Expert
kanyekenya@hotmail.com || Billboard Advertising Expert
@Justice, the 3mx6m board uses about R300.00 worth of power in JHB , in free state abt R180.00 per month , PEOPLE PLEASE THEY IS NO MONEY IN LED BILLBOARDS UNLESS U PUT IT ON RIVONIA , N1, M1 OR SANDTON ,,,,,, jus put the conventional billboards like the big companies and start from there
kanyekenya@hotmail.com || Billboard Advertising Expert
kanyekenya@hotmail.com || Billboard Advertising Expert
@fezile, billboards can be put up in two of the following ways - provincial or city council roads and secondly in a pvt land eg shopping centres , house , companies etc. however you need to get permission on both , assuming u already have a registered company u will need to go and apply at city council they will give all the information u need abt what documents they require , gud luck
kanyekenya@hotmail.com || Billboard Advertising Expert
hi guys- to start an billboards is likely any other company, you need to register the company , then go apply at city council , they have specific requirements that they need , follow those then , once approved u built the board as per application.... or if you have a law background just built the board while its on application , they take u court , which normally drags for two years. by that time you would have made money on the board(not recommended)
kanyekenya@hotmail.com || Billboard Advertising Expert
I'm based in South Africa).
I would like to open my own outdoor advertising company one day.
I have worked for a company specializing in submitting signage applications to council and SANRAL on behalf of media owners.
My only problem is I don't know how to get funding to build structures and clients to advertise. any advise?