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Start a Telemarketing Company

Marketing is basic to any business that wants to survive. And one of the ways that a company could disseminate or solicit information is through telemarketing. If you are interested in a business that is easy and inexpensive to start, telemarketing could be for you.

Learn the basics of starting this venture from our guide.

Telemarketing Business Overview

Marketing is essential to the survival of any business. Without a strong marketing plan and execution strategy a business could just die down in the face of competition. There are many ways to market a product -- from advertising by putting up signages and billboards for the public, sending direct mails, to participating in expos and trade shows. Sometimes to make advertising effective, a study of market preferences and demographics is done by businesses. From the result of the study, a marketing scheme is laid out.

One of the active ways to promote a product or service or obtain information from the market is through the use of the telephone or a calling system in the computer. Many businesses, including those in the information technology, consultancy, legal practice and finance employ telemarketers to promote their services or product, or get leads to potential clients or contracts in the short or medium-term. Sometimes, televisions and magazines need to conduct polls to determine product or show popularity. If you are looking for a business that is easy and inexpensive to start, a telemarketing company is one venture you can start.

Steps to Starting a Telemarketing Company

  • You will need a telephone or computer that you can use to make calls and White Pages to look for some numbers. There are other ways to obtain telephone numbers, learn them as in this business, numbers are your ultimate tool.
  • Come up with a potential list of businesses in your area that might need telemarketing services. Ask friends and look them up in the directory. Your business should be the first to use your telemarketing service. Call businesses on your list and tell them what you can do for them. If they show interest, send them a brochure or flyer or go to them to explain the terms of your offering.
  • You can charge per appointment or leads that you can get for clients or a percentage of sale. Your pricing terms will sometimes depend on the nature of the project, for example, for a poll, it could be based on amount of information obtained. Offer several pricing brackets depending on the type and size of project, as well as the time needed to accomplish it.
  • Design a contract that you can use when sealing the terms of a telemarketing project with a client. Have a lawyer review the terms, which should include the number of calls, the area, the duration among others.
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67 Comments

  • Stacey said on May 26, 2009
    Thanks for this article it has a lot of good information. Many people do not realize how incredibly easy it is to start a telemarketing company from home. And it doesn't cost a lot of money either. Stacey
  • sunil said on August 9, 2009
    i wanna start a business of telemarketing. i want to know how to get a calling list. If the registration is must for this business then how can i get registered?
  • Nur Nuur said on February 9, 2010
    I am based in London U.K and I wanna know estimated capital that is needed to start up this business
  • yvette turner-jennings said on March 13, 2010
    i live in omaha ne and i am trying to start an answering service and do some telemarketing polling survey or get clients for different businesses
  • N ishe said on April 18, 2010
    Not sure how much money you will make if you charge by appointment or lead only. I worked as a professional B2B telemarketer and my co-worker and I together generated about 10 solid leads per week. If you charge $15.00 per lead that doesn't give you much to live on for a week. I think it's better to charge a flat hourly rate along with a charge for a qualified lead. If you find otherwise, I'd be interested to see how you are doing it. Please post.
  • Mike said on June 29, 2010
    Thinking of starting a "telemarketing" company. Right now I set appointments for 3 different high end, white collar companies. One of them pays me by the hour and the other 2 pay upon deal success. I'd like to have a few people calling for me and make a cut of their success fee. How can I get people to work for me without an office (I work from home) and without the ability to pay hourly at this point?
  • Clint said on September 15, 2010
    Cape Canaveral FL, I agree with N ishe, pay for performance is an risky proposition. A flat hourly rate is better. You have to sell your clients that you can meet the common metrics which include SPH (sales per hour) CPH (contacts per hour), conversion ratio (ratio of sales to presentations) and Cost per Sales.
  • Tyrone said on October 13, 2010
    Madison, WI, I can not say I totally agree will getting paid a flat rate or working off someone else closing a deal. Look at each lead that you or a staff member generated as an unit. Units pay the bills, and units can be projected in to quarterly profits. In my world an Unit can be in the price range of $35 to $85 under contract. Starting a telemarketing company and what type of lead generating center will place a bearing on the true cost of your Seed Money. One thing to remember do not broker leads from another company. Here is why, folks that buy leads don't just use one source to receive leads. They will use several different sources at once and they might just have a Lead Managing or CRM software that will track and compare duplicated leads. Just generate your own leads by doing email blast, inserts, website 1, and telemarketing. But be cost effective in every category of lead generating when start out. Once you get three out of the four working you now have premium leads that your company can telemarket. Remember folks the money is made on client's filters, and if you buy your leads that is where you'll receive your biggest profit lost. So I can go on and on... email for more info at tyrone _ ptrsn at yahoo dot com...
  • TMB Enterprises said on January 24, 2011
    how do i start a telemarketing company in Grand Rapids , Mi USA
  • Fayth said on February 5, 2011
    I live in Waipahu, Hawaii, on Oahu, in an apartment. I'd like to work from home on a part-time basis and then later grow into a call center with an office location and other telemarketers working for me. What say you? Thanks.
  • NTI Fundraising said on February 7, 2011
    It's a great business opportunity, can be expensive if you plan to open an office right away. Start from home, and polish your skills, while having little to no overhead. We've been in the business for over 15 years, helping people set up their own telemarketing companies, and raising over 10 million dollars for various non profit organizations in the process. If you'd like to know more, or are interested in getting your operation started, send me an e mail at neilssuperstore@hotmail.com. Let our experience work for you!
  • mike powell said on March 22, 2011
    West Palm Beach, Fl.....I have much experience as a professional telemarketer and a vp of sales for a mfg co. for 18 years...I am going to start my own telemarketing firm....Mike Powell
  • Eric Noriz beginner adviser said on March 26, 2011
    You can get call list from salesgenie.com they also make you get a san number if your going to do business to personal . if you do business to business call you do not need a SAN number. Telemarketing is a great way to earn money or start a business. i have done all forms of it before moving on to start businesses. i did not start a telemarketing business i started businesses that uses telemarketing to market ;) but I could and would if any of the businesses i'm working on now fail. just like in telemarketing, dont let NO, CLICK drag you down, make it make you smile and try harder just like in business. get back on that horse
  • Lee Balcom said on April 4, 2011
    I own a space that would be perfect for a telemarketing business. Space for at least 20-25 telemarketers and just wired for Vios. Any suggestions as to how I might get started??
  • Greg DiGiovanni said on May 7, 2011
    Starting from home is cheap and easy but there are things you CANNOT overlook. Check the telemarketing laws in your state. Make sure that you comply. It only takes one person to file a complaint and cause you problems. Take it from someone with the experience. I actually had an attorney who applied for all my licensing for my call center. He gave us the "go ahead" to start marketing before the licensing was complete, as long as we had applied it was ok. Not the case- I ended up with the state agency at my office which forced us to stop until we had the proper licensing. Then because of the mess this caused, it took almost 4 months to get the license. Make sure not to look at just the local but local and federal laws. Good Luck. Greg DiGiovanni, Palm Harbor FL / Tampa Bay Area
  • ronnie bermudez said on October 4, 2011
    regarding whether to charge by lead vs hourly,
    1. Either way,you need to charge your clients on a graduated scale based on the conversion(to sales)rate of your leads.I.E. 10 appts a week at a 40% conversion rate = 4 sales pr week. If the clients avg net sale = say.. $7,500.00 that equates to $30,000 net revenue sales.Structure your pricing to be "elastic" to your product value.
    2. If the client is outsourcing to you,the only metric he has to worry about is his cost to you(your invoice $ amount to him)/#of sales=cost per sale in $.#sales x Gross $ per sale /his cost paid to you=cost per sale as a %. After building that into his overall cost of sales,if his margins are strong(profit),you become a key component of your client's marketing strategy.
  • LaDva Davis said on May 14, 2012
    I am looking to start my own Telemarketing or Customer Service business. I have worked as a Customer Service and Sales Agent for 15 years on the telephones,I have an office space that can house 15 agents 4 managers. How to I locate companies that are in need of customer agents, appointment setters etc? How much can I profit from starting this business? Any information is greatly appreciated.
  • Bill Wyndham said on September 6, 2012
    Can anyone elaborate on what the prices actually are? I'm starting an appointment setting company and would like to get a contract built but dont know a detailed pricing. Thanks
  • Shailesh more said on September 7, 2012
    I want partner who can do telemarketing for my business.we will share profit. 91-8898187016
  • karlos garcia said on December 4, 2012
    i'm looking to start a telemarketing company out of mexico how do i get contract to sell i have about 15 guys ready to go
  • Mike Mitrosky said on December 17, 2012
    @Karlos shoot me an email at m_mitrosky@hotmail.com. I'm in the states.. But if your guys speak good English, maybe we can work something out..
  • Kesley Grady said on December 25, 2012
    I find this to be extremely informative and enjoy the comments would enjoy networking with this Motivated Group.
  • Michelle said on December 28, 2012
    @Mike. I worked in a call center for almost 6 years doing inbound campaign. I retired 2 months ago and right now I am working from home doing outbound calls. I am very interested to work for your company. I have other friends that I can recommend should you need our service. Please send me an email anytime. Looking forward to speaking with you.
  • prabhakaran said on January 5, 2013
    we are interested to start a business as a telemarketing, advertising.we need more projects based on this. We need some links to develop our business. so, Kindly do the needful and we are waiting further communication. ctct us (MR.Santhosh kumar :72991 98809,98847 36422)
  • rob said on January 13, 2013
    @Mike I would like to speak with you. We are a new VCC but with myself and my partner we have over 20 years in telemarketing industry. We have developed our own dialer and are already a wholesaler for minutes. We also have 15 agent spaces ready to go.My email is quickstrikemarketing@gmail.com. Also if anyone can help us, I am wanting to get into EDU lead generation. I worked for a VCC company for 3 years doing it so know the ins and outs of quality etc. But unfortunately I have not been able to find any contacts on how to actually get into it now we are opening our own call center.Any help would be greatly appreciated
  • pramood bagul said on February 8, 2013
    i am located at small village but i want to start telemarketing bissness kindly suggests me location At-Post:Kasara, Tal-Shahapur,Dist-Thane, 421602. mumbai local train last stop
  • jesse said on February 20, 2013
    I am located in Toronto , Canada. I am looking for a telemarker for seo and web design services, there is plenty of money to be made here, we share the profits. email me at jquist350@rogers.com
  • nayeem said on April 19, 2013
    Hi i am staying in India have experience in telecalling and want to start my own business in the same if have any project please do call me @ 8861633798 or can write a email @ synchronisesolutionsgmail.com
  • rajkumar said on May 3, 2013
    I like to start up a telemarketing company and do outsourcing for the companies. I have five years of experience in tele sales. If there is any project please mail me at rajkumar_rp@ymail.com and call me at 09840902442
  • Rob said on July 2, 2013
    Hi. I want to start a lead generation business from my home to start - just with a telephone line (a USA-Canada nationwide long distance plan) and the yellow and white pages. How do I go about doing this? What are some good profitable niches to generate leads nationwide for? How can get a piece of a sale on selling big-ticket items over the phone for a percentage? If anyone can help me please email me. Thank you! My email is spiritislife345@hotmail.com
  • Rakesh Das said on July 24, 2013
    Rakesh Das We are a new TeleShopping Company but with myself and my partner we have over 10 years in telemarketing industry. We have developed our own dialer and are already a wholesaler for minutes. We also have 25 agent spaces ready to go.My email is distributoratmteleshopping@gmail.com. Also if anyone can help us, I am wanting to get start working. I worked for a Teleshopping company for 6 years doing it so know the quality etc. we are opening our own call center.Any help would be greatly appreciated contact no 9258349007
  • Deen said on August 5, 2013
    Hello, I am looking to start a telemarketing/telesales business, am I have no idea how does such companies make profit, do you just take fixed amount of money from customers who needs telemarketing? or you take % on sales of each item? how to charge your clients who needs you? Other thing, if you sell a product for someone how you grantee your profit or share? do you do contracts with suppliers as well? finally, what is a lead? does it mean a someone who could buy or someone who could use us to sell his products? please contact me on skype for information "deen.hiba". location is UK. Thanks
  • Kristie said on August 28, 2013
    Does anyone have any great advice on how to get started in the telemarketing business, where to get the leads for companies that are interested and how to charge companies for the calls I make and appointments I setup? Please email me at kristiebrown37@gmail.com Any help would be gladly appreciated. Thank You !!!
  • PRACHI said on November 13, 2013
    i want to start a small business of telecalling in my home because i dont have that much money to start a business from outside tell me how to contact the agency and what are the rules and regulations how much they can pay for me what are the procedure of these agencies when they give the agency to me ? i am from mumbai kalyan...thank you
  • Safreena Baksh said on November 24, 2013
    I'm interested in working from home, I have 2 years experience in inbound and outbound telemarketing, anyone needs an agent to work from home can send me an email please.
  • dharminder singh said on December 8, 2013
    i want to start a small business of telecalling in my home because i dont have that much money to start a business from outside tell me how to contact the agency and what are the rules and regulations how much they can pay for me what are the procedure of these agencies when they give the agency to me ? i am from jammu j&k. thank you.
  • renuka gautam said on December 20, 2013
    i want to start a small business of telecalling. i have experience in telecalling as a telecaller. i dont have much money so send me some advice
  • tampa marketing pro said on December 28, 2013
    Tampa, Fl USA. One thing I have notice while reading the comments is that a lot of people are confused about how and what to charge your clients. Heres something to think about. Is it not unreasonable to find a product that you can telemarket and sell yourself? Think about
  • Joe Loyola said on February 19, 2014
    I would like to leave my e-mail nj.loyola@gmail.com We are a call center agency based in Tijuana Mexico. If anyone is interested in reducing costs when it comes to telemarketing please feel free to send an email and i will send out further information. Thanks!
  • Lekan said on February 20, 2014
    We are a customer management consulting firm with interest in contact centre consulting solutions, telemarketing and other allied services. We are keen considering to set a BPO business extension to include telemarketing(inbound & Outbound campaign)and other services here in Nigeria. I have more than 10 years in the subject matter industry and have advised several organisations. I would need assistant in setting up and getting client with a wonderful billing system that would make clients keep coming to us.
  • Dattatray said on May 11, 2014
    Hi, I am from Mumbai (India) and I've been in to the field of Teleshopping & E-commerce, Interactive & call TV and TV entertainment media for the last 7yrs. Have worked with some well known teleshopping companies & channels, Associated & been the part of the growth of ecommerce & Teleshopping market in India. Opportunity for the investor: I am looking for some genuine Investor / Financier / JV financial partner who can invest minimum Rs. 25 Lakh to 50 Lakh start telemarkting company. Contact :dattajadhav62@gmail.com
  • Oscar Hernandez said on July 2, 2014
    Hi, I am looking for investor I have a place to start a call center in central mexico, the town in full of people ho speak English, and excellent place to work only need the investment and to start. And making money.
  • Oscar Hernandez said on July 2, 2014
    If you need a safe place to star your call center in Mexico I have the place for 50 agents I put tale place you the money and star making money.. Contact me hernandezoscar2003@gmail.com
  • Priscilla said on July 9, 2014
    I want to open a Call Centre but i need funding or grant i want to start open it here in Cape Town
  • raji said on August 21, 2014
    Hai i'm raji planing to start my own telemarketing business i dont have much more money And may i know where it will register Or registration is compulsory for this business? Pls can u help me
  • Haider said on September 3, 2014
    I have my company in Pakistan and i have a my uncle in U.S.A/Canada so we can sign a contract or M.O.U with a company or a client who is interested with working with me, what i need is i need a good client means i need a project or process so we can do telemarketing, i have a proper team of one fifty telemarketer's working in my company, so if anyone here who can help me to give me a project for telemarketing we will sign paper's a client from here who have project/process give me that and take his/her commission every month. thanks'
  • Ayesha Khan said on October 4, 2014
    Hi I have hardcore experience in telemarketing & B2B setup, worked in UK market for more than 10 years, hardcore seller. looking forward to start calling from home initially to uk.So if anyone interested can call me on +91-9930651887 or email me. will work with full dedication
  • Matt said on December 9, 2014
    Hi my name is matt I currently have a Dialer , office and 12 solid closers ready to go . ran a call center for a home security company for 12 yrs. I'm Very experienced in telemarketing and have trained the best closers in the nation . If interested in using my services email to mdixson70168@gmail.com
  • Macaulay said on March 28, 2015
    Hi guys, I am looking to setup my outbound telemarketing business that would specialize in b2b n b2c. Who, where and how to get a contract to call companies customers up. If anyone can help, I will really appreciate it thanks. Email sha-wy95@hotmail.co.uk
  • SIVASANKAR said on July 18, 2015
    HELLO I NEED AND HOW TO START THE TELEMARKETING BUSINESS. STEP BY STEP PROCEDURE. sivasankarcall@gmail.com
  • Stephen Williams said on August 28, 2015
    Hi Everyone, I have 20 years experience in sales, man-management and strategic leadership roles across many different sectors, including significant experience building sales and marketing teams for new start-ups and early stage business. I am currently in the process of setting up an outbound telemarketing business here in London, UK - for both B2C and B2B. Can anyone help or advise on the best pricing strategy to use for the UK market? I would sincerely welcome any tips and advise from anyone with some insight. Please feel free to connect with me directly at: Stephen-williams@outlook.com
  • vimal said on October 18, 2015
    Hi I Am doing tele marketing business in India my product line based on hair care, like hair oil shampoo in india our product running good.mean while i like to expand my business into other country if any one interested for doing tele marketing plz let me know.I can provide the product as well as tele vision ad which is for 30mins contact at vimal.5049@gmail.com
  • praveen paul said on November 20, 2015
    bidar city, karnataka, india. i think i will start telemarketing but where can i find more information or who can help me in one to one basis?
  • Rosendo said on January 12, 2016
    Hi All, I'm working in telemarketing agents for 3 years now. I have a wide exposure in lead generation, appointment setting and account profiling in different vertical industry. IF Have future plans setting up telemarketing campaign in ASIA pacific i can help you. Here's my contact details.sendo.senolos@gmail.com or add me in skype at rosendo.senolos.bda. we can talk further.Thanks looking forward for yiur response.
  • Aseaf said on January 14, 2016
    Hi i have been working as a telemarketing agent for more than 3 years and now i have a group of telemarketers well experienced in outbound calling to U.S and Canada especially for Low Interest Rates :). We are searching for a client for out sourcing. If anybody can help us find a client that would be awesome. Here's my contact details: asif.hunxaie@gmail.com , Skype ID: asif.hunxaie.
  • Anand Pathrot said on January 26, 2016
    High, I am Anand Pathrot, I am in telecom business having Idea Cellular Franchise in Hubli. I Have Small telecalling setup doing out bond telecalling and generating business, at present for Idea Cellular ltd. I am interested to start Inbond telecalling business also. Any Co. interested to give outsourcing for Inbond Tele calling may contact to my email anandpathrot@yahoo.com. I am even interested to do telemarketing through out tele callers your products on out source basis.
  • Lello Mmassy said on February 8, 2016
    I am In Tanzania working as a Telesales coordinator with the biggest beer producer in the country Tanzania Breweries Limited. Gaining some experience with telesales and telemarketing I want to start my own company. I need partnership and inputs for those who are interested.emeil me lellothedon88@yahoo.com
  • Victor Chavira said on April 8, 2016
    Hi I would like to start my own telemarketing company because I haven't been paid fairly by my current boss, right now I am a professional fund raiser and probably the easiest sale I've ever done, I out perform there cold callers by invoicing 4500+ in 26-30 hrs and my boss who says it's all about the collections because we send out envelopes to people who make a commitment to send there pledge back, however the way he pays me is very fuzzy, I have always been top performer for whatever product I sold and in fact was the number one salesman for an AT&T Project I was once on Business to Business same thing I'm on now but I was told my Mike Green Manager at West Teleservices that I was number 1 in the US for that project and am looking to make more money.
  • Barnett said on April 13, 2016
    I've been in the telemarketing industry for better part of 15 years. Always been a top guy for every company I've ever worked for. I'm currently looking into starting my own telemarketing company, possibly for fundraising. Just not excactly sure how to go about it. All the legalities to make sure I comply w/ FTC, charitable laws, attorney general's office, etc, how to actually go about getting deals with charities/organizations, & how/ where to generate leads. If anyone can help with info or would even like to help break ground & be a part of this venture. Please email me: barnettburstein@gmail.com thanks
  • Abhi said on July 8, 2016
    Sir I want to start telemarketing service but where to register or registration is required or not and how to get clients and number list
  • ASHOK KUMAR YADAV said on July 22, 2016
    i'm fresher in this field but i want to start new telemarketing business that's why please tell me all the process of starting step.
  • Dominique Brown said on October 29, 2016
    My Name is Dominique And I'm looking to start my own telemarketing company. I have space and I have someone who will buy phones and computers for me. I just don't now where to start and how to start. Where do I get leads from? How do I get companies to buy into my business ?
  • Rafin said on November 15, 2016
    I am Rafin from Bangladesh. I'm experienced of working in call center and know almost everything how it works and all. Now I'm trying to start a telemarketing company. I have sources of leads. But I don't have any clients. anyone can help me getting some foreign clients?! send me email please. rafin3233@gmail.com
  • Akshay said on January 7, 2017
    i want to start a small business of telecalling. i have experience in telecalling as a telecaller. i dont have much money so send me some advice.. Call me 9970117292
  • Corey Smith said on March 14, 2017
    I own a call center in Florida and would like to find good and genuine products/campaigns. Can u assist me?
  • Chandra said on February 5, 2018
    Have a nearshore call center in Georgetown Guyana. English speaking. Experience in inbound and outbound lead generation. Looking for clients. Have seats available. Can accommodate small and large campaigns. Please email me at narain1451@yahoo.com
  • hanish sharma said on May 11, 2018
    I am just joining the new company for telemarketing sale, want to know how I can start it? please help me step by step if you can?

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