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Steps to Design a Direct Mail

Direct mail is a very effective and powerful marketing tool. However, since most businesses are using this tool, you have to think about your design carefully.

Make sure that you pick the right design that will stand out even if the customer gets stacks of mail everyday. Follow the steps and you can create the best design for your mail.

Simplicity in Design

The key to designing direct mail is simplicity. Direct mail is one of the most effective marketing methods that you can use to drive in more sales. If you can do this properly, direct mail will serve as a very effective and powerful tool in promoting your business. As you start your campaign, you can use these four strategies.

Your direct mail should have a pretty, attractive, and suitable design. You have to ensure that the texts on the mail are readable. Avoid making the ‘wow’ effect because a lot of customers don’t like it. The texts found on the mail should be realistic so that you can encourage the customer to read further. People get a lot of marketing mails so you have to ensure that yours will stand out. As mentioned earlier, the key is simplicity. Your message should be presented in a clear and easy to understand manner. Don’t use ‘techy’ words because they will not understand them. The secret to getting attention is to NOT providing all the details about your products or services. Just arouse their curiosity and then you will encourage them to check out your website so that they can get all the needed pertinent info.

Regular Mail

You have to send out direct mail regularly. The designs should also be consistent so as not to create confusion. This will make it easier for you establish branding and the customers will now be able to relate the design of your direct mail to the business. To keep your customers posted, try to send out direct mail at least once every month. Customers remember businesses with their marketing efforts and through direct mail, you are already creating awareness.

You will have to pick a design that you will use consistently in all the direct mail you send to potential customers. You will need to pick appropriate designs including the color and font you use for the texts. The design should also look professional enough so that customers will find your business a reputable and established one. Avoid using very bright colors and make sure that the font color and size complements the background. It would also help if you create backgrounds that are somehow related to your business. There are plenty of info sources online but these steps can already guide in creating the best design for your direct mail. Schedule your direct mail so that you will not forget it; try to increase your customers list as well.

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1 Comment

  • Janvi Malhotra said on January 8, 2010
    I live in Noida, Sector-12, Noida-201301. I would like to know more tricks of designing direct mail

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